Major internal events
Rethinking the concept of a sales fair : moving from a product-family approach to a global projection of the company’s entire offering. Adding a unique “content factory” dimension designed for both attendees and non-attendees. More than 6,000 m² of exhibition space, 11 plenary sessions, and unprecedented engagement levels both onsite and online, including the emergence of an internal ambassador network on social media.
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The entire technology ecosystem of the brand brought together under one roof, across 3,000m² of exhibition space. Training and energising 700 salespeople and managers of one of the leading home equipment retailers. Three days of event, delivered in two consecutive sessions
Mobilising 800 salespeople and 200 managers around the commercial project and the product offer. Tailored visitor journeys connecting commercial strategy, product discovery across 5,000 m², and celebration moments. Four days and two sessions of a unifying event that goes far beyond the operation itself.
